Our Own Jam

Jamjar Brands has created a recipe for our own brand. We wanted to apply our own beliefs and methodologies to the creation of our brand. Our first step was to develop a strategy about what kind of branding design consultancy we wanted to be. One thing was for sure, it had to be fun and clever! The second step was to develop a unique memorable core idea that had a lot for power in the message it conveyed. It had to be an extremely hard-working idea. We also wanted the concept to have a strong core idea that we could easily attach a brand visual language to. After a 'jam-session' with our creative team and a group of trusted advisors we came up with the name Jamjar and the position statement 'brands that stick'.

Once we were satisfied with the name and positioning we developed the look of the brand. Because the core idea was so well defined it was relatively easy and a lot of fun! We had an idea we could really jam with!

Because the core brand concept was so strong and packed with meaning we keep the logo and the supporting visual language simple and straightforward.

1 APRIL 2010

We publicly announced our new company with this introductory email blast.

 15 APRIL 2010

The middle of April we sent out these images of our advertising concept. The idea behind the jamjar brand was creatively rich to build on, so in this work we added the additional meaningful symbol of the ants. The ants are a metaphor for the consumer our client's need to attract - and of course, nothing attracts ants like jam!

1 MAY 2010

We launched our website!